Privacy Policy

Welcome to (the "Site"), a website operated by Duralee Fabrics, LTD ("Duralee", "we", "us", or "our"). Duralee® and the Duralee Logo® design are registered service marks and trademarks of Duralee Fabrics, LTD and represent the goodwill of our company. We provide our users (collectively, "you" or "your") with an e-commerce marketplace to learn more about and purchase our products, as well as a number of related services (collectively, the "Services"). We know you are concerned about your privacy, so we developed this privacy policy ("Privacy Policy") to explain how we collect, use, and disclose information from and/or about you, whether you are simply visiting our Site or whether you are making a purchase. The Site is an online vehicle for the browsing and purchase of products.


So we are clear about the terminology we are using, when we use the phrase "Personal Information" in this Privacy Policy, we mean contact information (e.g., name, address, email address, or telephone number) and any other non-public information that is used or intended to be used to personally identify an individual. When we use the phrase "Anonymous Information" in this Privacy Policy, we mean information that is neither used nor intended to be used to personally identify an individual.


The Site is not directed to children and children are not eligible to use our Services. Protecting the privacy of children is very important to us. We do not collect or maintain Personal Information from people we actually know are under 13 years of age, and no part of our Site or Services is designed to attract people under 13 years of age. When the Site does collect age information, and users identify themselves as under 13, we will take steps to remove that user's Personal Information from our databases and to prevent the user from utilizing the Site and the Services. Additionally, if you are under 18, you may not purchase any products from the Site.

How We Collect Information - Personal Information

In general, the Personal Information we gather enables us to process your orders and to provide the Services to you. We collect Personal Information that you submit to us voluntarily when you register or order products. To create an "Account" with a user name, we require that you provide certain Personal Information, including your name, email address, mailing address and phone number. We may also ask you to provide certain optional Personal Information, such as your age and gender, to help us learn more about the use of the Site and/or Services. Personal Information that we collect is stored on our servers in Bay Shore, New York, United States of America.

One type of Personal Information we collect when you purchase products through the Site is "Payment Information", which means the information necessary to process a payment from you, including the following:(i) your name as it appears on the card, (ii) the credit card type (VISA, MasterCard, American Express or any other issuer then accepted by Duralee), (iii) a valid credit card number; (iv) the date of expiration of your credit card, (v) your billing address, and (vi) any activation numbers or codes needed to charge your card. If you have an Account, we will store this information, unless you request us not to do so (for information about making this request, please see the section below regarding deleting and changing your information).

To receive our newsletter, you must provide your email address. When you communicate with us through our Site or by sending us an email, we may collect and store any information that is contained in your communications with us. You can choose not to provide us with certain information, but this may limit the features of the Site or Services you are able to use.

Anonymous Information

As you use the Site or Services, certain Anonymous Information may be passively collected and stored, such as your Internet protocol address, browser type, and access times. We may also use Cookies (as defined below) and navigational data like Uniform Resource Locators (URLs) to gather information regarding the date and time of your visit and the solutions and information for which you searched and viewed. "Cookies" are small pieces of information that a website sends to your browser while you are viewing a website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies. You can instruct your browser, by changing its options, to stop accepting Cookies or to prompt you before accepting a Cookie from the websites you visit. If you do not accept Cookies, however, you will not be able to purchase any products through the Site.

How We Use Information - Personal Information

We will use your Personal Information to:

  • Administer your Account;
  • Process your payments and fulfill your orders;
  • Provide you with Services and customer support;
  • Tailor the features, performance and support of the Site or Services to you;
  • Market our products and services to you and those of third parties we believe may be of interest to you;
  • Respond to your requests, resolve disputes and/or troubleshoot problems;
  • Improve the quality of the Site and the Services; and
  • Communicate with you about the Site and the Services.

We may also use your Personal Information to create Anonymous Information records by excluding information that makes the information personally identifiable to you. You can opt out of receiving certain communications from the Site such as our newsletter by (i) clicking the “Unsubscribe” link at the bottom of each email, (ii) calling us at the number below, (iii) clicking the opt-out on your Account page, (iv) emailing us at, or (v) sending us a request by postal mail. Please note that even if you unsubscribe or opt-out, we may still send you order, Site and Service related communications (e.g., emails related to your orders or comments).

Anonymous Information

We may, through our use of Cookies, keep you logged into our Site, track your session history, and tailor content and advertisements to you. We may use your Anonymous Information to analyze usage patterns so that we may enhance the Site or Services and improve our internal operations and the content of our software. With your consent, we may combine such data with certain of your Personal Information. We may also de-identify or anonymize your Personal Information (thereby creating Anonymous Information). We may use your Anonymous Information to analyze usage patterns so that we may enhance the Site or Services, improve our internal operations and the content of our software, notify visitors about updates to our Site or Services, and improve the efficacy of our content and advertisements that appear on the Site.

How We Disclose Information - Personal Information

We may disclose certain Personal Information:

  • To third party vendors who help us provide the Services or the Site, including vendors that process purchases for us;
  • To third parties to whom you ask us to send Personal Information (including when you purchase e-gift cards for such third parties);
  • To any subsidiary organizations, joint ventures, or other organizations under our control (collectively, "Affiliates"), in which case we will require our Affiliates to honor this Privacy Policy; or
  • If we believe in good faith that such disclosure is necessary to (i) resolve disputes, investigate problems, or enforce our Terms of Use; (ii) comply with relevant laws or to respond to requests from law enforcement or other government officials relating to investigations or alleged illegal activity, in which case we can (and you authorize us to) disclose Personal Information without subpoenas or warrants served on us; or (iii) protect and defend our rights or property or the rights and property of you or third parties.

Anonymous Information

We reserve the right to disclose Anonymous Information publicly without restriction, including to third party vendors who may help us enhance or provide the Site or Services or to third parties. Information Disclosed to Third Parties

This Privacy Policy addresses our use and disclosure of information we collect from and/or about you on the Site or through the Services. If you disclose information to other third parties, different rules may apply to their use or disclosure of the information you disclose to them. The use and disclosure restrictions contained in this Privacy Policy will not apply to any third party. We do not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable.

Please be aware that any Personal Information you make available to us on social networking websites may also be made available generally on those websites, including to third parties, pursuant to your privacy settings on such websites. Please be thoughtful about your privacy settings on such social networking websites.

The Site may contain links to other websites that are not owned or controlled by us, including our partner sites. We have no control over, do not review and are not responsible for the privacy policies of or content displayed on such other websites. When you click on such a link, you will leave our Site and go to another site. During this process, another entity may collect Personal Information or Anonymous Information from you. The Site may also contain links to other websites controlled by us but which operates under different privacy policies. Please review the privacy policy of any new website you visit.

Updating and Controlling Your Information

If you have an Account with us, you may update certain of your Personal Information on our Site. You may also email us at or call us at (631) 273-8800. You may request deletion of your Personal Information by us, but please note that we may be required (by law or otherwise) to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete Personal Information, it will be deleted from the active database, but may remain in our archives and we may also retain Anonymous Information about your use of our Services. Once we disclose some of your Personal Information to third parties, we cannot access that Personal Information any longer and cannot force the deletion or modification of any such information by the parties to whom we have made those disclosures.

Third Party Activities on the Site

We allow third-party companies, including AddThis, to collect certain anonymous information when you visit our website. These companies may use non-personally identifiable information during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or a third party web beacon to collect this information. To learn more about this behavioral advertising practice, you can visit or

We may contract with third party service providers to help manage and optimize our Internet business and communications. For example, we may use the services of a marketing company to help us measure the effectiveness of our advertising and how visitors use our Site. The information collected helps us learn things like what kinds of customers our Site attracts and what kinds of offers our customers like to see.

We may also enable advertisers and ad servers to promote third-party products and/or services by placing advertisements on the Site. These advertisers and ad servers may use Cookies and/or web bugs (which are usually small, transparent graphic images) in order to monitor information related to served advertisements and to serve advertisements to you based on your behavior on this or other sites. Clicking on such advertisements will direct you to the website of a third-party and the advertiser. This Privacy Policy does not cover the privacy practices of any advertisers or ad servers.


Duralee has put in place what we consider appropriate physical, electronic, and managerial procedures to safeguard and secure your Personal Information. Among the security measures taken are SSL Technology and, if you have an Account, a login process requiring a password and username. If you become aware of any loss, theft or unauthorized use of your password, please contact Duralee’s Customer Service Department by email at, or by phone at (631) 273-8800.

Changes to this Privacy Policy

This Privacy Policy is subject to revision from time to time on a going-forward basis. We will post any revised version of the Privacy Policy on this page. If we make any material changes to it, we will also send you notice to the last email address you have provided to us. Continued use of our Services following notice of such changes will indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

Terms of Use

This Privacy Policy is governed by Duralee’s Terms of Use. We request that you carefully read our Terms of Use before using the Site.

Contact Us

If you have questions or concerns about our Privacy Policy, please contact us by sending an email to: or by calling us toll-free at (631) 273-8800, Monday through Friday, 9:00am – 5:00pm Eastern Time. We will attempt to answer all emails within three (3) business days.

This Policy was last revised: April 21, 2011.