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Press Releases
Press Releases
DURALEE ANNOUNCES SAMANTHA BAKER AS
NEW DIRECTOR OF PRINT PRODUCT
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BAY SHORE, New York - We are pleased to announce that Samantha Baker has become the new Director of Print Product for Duralee. Her vast understanding of evolving markets and textile design has positioned her to elevate the Duralee brands with a fresh aesthetic, and we are confident that she will take on her new position with the all of the enthusiasm that she has shown throughout her career. After graduating from the Fashion Institute of Technology in 1995 with a Bachelor's degree in Fabric Styling/Textile Design with a focus on Home Furnishings, she worked briefly for Guilford Mills before becoming a CAD Designer in the Duralee Design Studio. Samantha was promoted to CAD Director in 1998, an evolving position that she held until her recent promotion to Print Director. Of her new position, Baker says, "My goal, along with our amazing design team, is to create unique printed product for the Duralee brands that are consistent with market trends in theme and color. Prints are coming back into focus in a big way, and I want to saturate the market with fantastic designs so that we will be the designer's go-to resource for printed product. I look forward to collaborating with the Duralee Wovens Director to ensure cohesive collections for the Duralee brand." |
